Currently the Executive Creative Director at GTB Shanghai, China to lead the Lincoln China creative.
With more than 20 years in the business as a versatile Executive Creative Director with solid credentials in a wide range of work experience in ATL, BTL, Brand, Digital and CRM. I'm a creative communicator who understands the importance of balancing business objectives, brand and target audiences, and has executed branding efforts for multi-cultural and worldwide deployment projects. Hands on and is always in the know with the latest technology and trends.
Prior to joining GTB and most recently, I was the ECD for TBWA/Hakuhodo Beijing, turning the agency to full service capabilities including ATL, BTL, CRM and digital. Served clients such as Infiniti, Nissan, Renault, Bentley, Skoda and Singapore Airlines.
Before China, I was actively involved with various agencies (RAPP, Innocean, Traffic, Designory/TBWA) committed to various automotive clients: helped restructure the Toyota USA CRM program; launched new models for Hyundai; bridged the traditional and digital agency teams for Mitsubishi; led and mentored the creative teams and production studio for interactive media and branding solutions for Nissan and Infiniti.
Comes from a design, digital and interactive background having worked on user interface design for kiosk and inflight entertainment for clients like Virgin America and interactive medias for entertainment clients including Castle Rock Productions, Columbia Tristar, Disney, Fox, Sony Music, Universal Interactive.